Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Vaseline's Screen Block Cream: Protecting Gamers' Skin from Blue Light

Agency
Ogilvy
Brand
Vaseline
Platforms
None
Visit full case study

Vaseline partnered with Uni Games and Umi Games to create 50+ SPF Screen Block cream, targeting gamers' exposure to blue light. The campaign highlighted the risks of prolonged screen use, particularly for the most vulnerable users. By integrating the product into Fortnite's Go Goated series, Vaseline amplified its message, emphasizing the importance of protecting skin health in digital environments. The initiative showcased how targeted solutions can address real-world concerns, offering gamers a practical way to safeguard their skin from the harmful effects of blue light. The campaign successfully raised awareness about the unseen dangers of screen use, demonstrating the power of strategic partnerships in driving meaningful change.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: May 20, 2025 ?
Added to Agency Inside: March 22, 2026

More from this agency