Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Verizon's Lindsay Lohan Campaign: Free Phone & Mix & Match Success

Agency
Ogilvy
Brand
Verizon
Platforms
None
Visit full case study

Verizon's Lindsay Lohan Campaign: Free Phone & Mix & Match Success showcases how the brand leveraged the star actress's influence to promote its new Free Phone with Any Plan and Mix and Match plans. The campaign features two spots, highlighting Lindsay's glow-up after upgrading to Verizon and her transformed life as a mother thanks to the Mix and Match plans. The campaign generated significant engagement, with 20% increased brand loyalty and 15% rise in sign-ups. The partnership amplified reach, demonstrating the power of celebrity endorsement in driving digital adoption. The campaign's success underscores Verizon's strategy of aligning with influential figures to enhance brand visibility and customer retention.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: July 28, 2025 ?
Added to Agency Inside: March 22, 2026

More from this agency