VGZ & BENU: Streamlining Medicine Switch Processes to Cut Stress
Agency
Brand
Platforms
None
Industries
In 2019, VGZ and BENU faced rising stress in pharmacies due to frequent medicine switches caused by supply chain issues and legal requirements. By fostering collaboration among patients, pharmacists, and GPs, the team developed a customer journey that highlighted pain points and emotional journeys across all stakeholders. This approach ensured the proposed solution resonated with everyone involved, leading to a more efficient and stress-reducing system. The project demonstrated the power of co-creation in addressing complex challenges. The solution was recognized as a Service Design Award finalist, showcasing the impact of aligning stakeholder needs with innovative design practices.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
August 12, 2025
?
Added to Agency Inside:
March 22, 2026
