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VNG's Digital Brand Identity Revamp: Consistency and Accessibility

Agency
Ontwerpwerk
Brand
VNG
Platforms
None
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VNG transformed its digital identity by creating a unified style across all platforms, emphasizing accessibility, creativity, and consistency. The project involved a smart brand architecture, clear guidelines, and a practical toolkit to ensure cohesive visual elements. This resulted in a stronger brand identity and an online brand guide that enhances communication. By restoring the color palette to a cohesive digital whole and using the modern Figtree font with clear usage rules, the organization achieved a consistent and professional appearance in all digital communication. The outcome is a more recognizable and accessible VNG brand, with templates for videos and PowerPoint to facilitate easy implementation of the new style.

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Published around: June 10, 2025 ?
Added to Agency Inside: March 22, 2026

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