Welcoming Repatriated Mexicans: Tecate Expands Store Network

Welcome Back, Paisano is a Tecate platform that expands its convenience stores, SIX, by employing repatriated Mexicans, helping them integrate into the local workforce. The initiative has already resulted in the opening of 10 stores, demonstrating Tecate's commitment to inclusivity and community support. By welcoming Mexican workers, Tecate is not only enhancing its store network but also contributing to the economic empowerment of a vital part of the Mexican population. This case highlights Tecate's dedication to fostering a welcoming environment for all, regardless of background or origin.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Added to Agency Inside: April 21, 2026