Ziggo Sport's Euro 2024 Unity Campaign
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Ogilvy Amsterdam's 'Experience the Love for Football Together' campaign leveraged the classic song 'Wat is dan liefde' to unite Dutch football fans around the 2024 Euros. The spot blended football's joy and agony, emphasizing that love for the sport transcends competition. Ziggo Sport used this emotional narrative to boost awareness and engagement, highlighting their role as the official broadcaster. The campaign successfully fostered a sense of community, aligning Ziggo's brand with the passion of Dutch football fans. The result was increased visibility and a stronger connection between Ziggo and its audience. The campaign's success underscored the power of storytelling in driving brand loyalty and sports engagement.
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Original write-up, full visuals, full context.
Published around:
November 10, 2025
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Added to Agency Inside:
March 22, 2026
