ZorgDomein's Healthcare Consumer Insights
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ZorgDomein conducted a comprehensive research study to better understand the needs of healthcare consumers throughout their care process. Using contextmapping and cardsorting, the team identified three opportunity domains and developed five need-based personas to guide service design. The research also included a quantitative validation with a survey targeting 300 consumers, revealing key insights into the frequency of unmet needs and dominant profiles. These findings helped ZorgDomein create more personalized solutions to support diverse healthcare experiences. The study emphasized the importance of consumer involvement in healthcare, highlighting how digital tools can enhance care delivery and patient satisfaction.
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Published around:
October 7, 2024
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Added to Agency Inside:
March 24, 2026
