ABN AMRO's AR Escape Room Boosts IT Hiring
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ABN AMRO was losing to tech companies for top IT hires, but our solution was a mobile AR escape room. By turning IT pros into spies, we captured their interest. The game combined AR, 3D, and real code, making it immersive. ABN AMRO saw a 30% rise in IT hires, becoming the top bank for talent. The escape room turned IT pros into heroes, showcasing the bank's ability to attract top talent. The campaign was successful, proving that innovation can outshine traditional banking perceptions.
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Published around:
May 15, 2025
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Added to Agency Inside:
March 22, 2026
