Analog Revival: Wax Poetics' Identity Refresh with Textured Design

Wax Poetics' identity was reimagined to capture the gritty, analog essence of their legacy. The new design features a neutral color palette inspired by worn records, paired with vintage secondary tones and a custom type system blending a punchy grotesque headline with elegant serif typography. The layout emphasizes editorial storytelling, blending wide-set headlines with diverse content blocks. This approach preserves the brand's timeless, earthy vibe while embracing digital innovation. The result is a vibrant, editorial platform that honors the music community's enduring connection to analog craftsmanship.

More from this agency

NLZIET Android Redesign: Modernizing a Dutch OTT Platform

Hypersolid NLZIET NLZIET + Android Android + Technology & SaaS Technology & SaaS + Media & Entertainment Media & Entertainment +

Customer: NLZIET

Visit full case ↗ View Case Study

KIJK's Google & Android Revamp: Enhanced Streaming Experience

Hypersolid KIJK KIJK + Google Google + Android Android + Technology & SaaS Technology & SaaS + Media & Entertainment Media & Entertainment +

Customer: KIJK

Visit full case ↗ View Case Study

ESPN GOAL! Enhances Dutch Soccer Fan Engagement with Real-Time Highlights

Hypersolid ESPN ESPN + Technology & SaaS Technology & SaaS + Media & Entertainment Media & Entertainment +

Customer: ESPN

Visit full case ↗ View Case Study

NOS Enhances Streaming on Smart TVs with Auto-Play Feature

Hypersolid NOS NOS + Technology & SaaS Technology & SaaS + Media & Entertainment Media & Entertainment + Government & Public Sector Government & Public Sector +

Customer: NOS

Visit full case ↗ View Case Study