Campbell Soup's WordPress Website Redesign: Enhanced Search Function for Transparent Ingredients
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WebDevStudios redesigned Campbell Soup's informational website, What's In My Food?, to improve user experience with a custom search function. The project was completed in one week, leveraging WordPress and iOS platforms to create a transparent, searchable resource for ingredient details. The new design allowed consumers to easily navigate product categories and filter by ingredients, significantly enhancing accessibility and engagement. The solution addressed the need for a streamlined, intuitive platform that empowered users to discover what's in their food. The result was a more user-friendly website that met Campbell's goals of transparency and consumer empowerment.
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Published around:
October 22, 2025
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Added to Agency Inside:
March 22, 2026