Digital-First Alumni Platform: Cornell's Unified Alumni Experience

Reaktiv collaborated with Cornell University to create a digital-first publication for its alumni, aiming to unify the experience across print and digital platforms. The project leveraged user research and a strong existing relationship with Reaktiv, resulting in a cohesive digital hub that connects Cornell alumni, parents, and friends. By focusing on accessibility and engagement, the platform successfully expanded Cornell’s reach and provided a more personalized experience for its community. The initiative highlighted Reaktiv’s ability to innovate and adapt, ensuring that Cornell’s legacy and values were preserved in a modern, interactive format.

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Published around: July 3, 2024 ?
Added to Agency Inside: March 24, 2026