Mobile-First Platform for Higher Education
This case study details the transformation of a university's news platform into a mobile-first, engaging, and accessible digital hub. The previous site featured a dated design that no longer reflected the vibrancy of campus life, with inconsistent content organization and an editorial experience that hindered team collaboration. Reaktiv was engaged to rebuild the platform from the ground up, aiming to create a bolder, more modern experience that enables the university to communicate with clarity, authority, and impact. The new platform not only enhances user engagement but also sets a new standard for how higher education news sites can serve their communities. The reimagined platform focuses on elevating the university's mission of teaching, research, and service by spotlighting achievements and stories that spark pride and connection across the institution's diverse audiences. The new storytelling approach intentionally brings forward this sense of identity, ensuring students, faculty, alumni, and external partners can quickly find stories that resonate with them. By prioritizing innovative storytelling techniques, the platform supports dynamic and flexible content delivery, enabling the university to engage its community in a more meaningful and impactful way.
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Customer: The Bulletin of the Atomic Scientists
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