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Driving Innovation with the Virtual Bartender Voice Skill for Heineken Drinkies on Google Assistant

Agency
WeAreBrain
Platforms
Google
Industries
Technology & SaaS
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Heineken Netherlands leveraged Google Assistant and Smart Speakers to expand their beer ordering app's reach, tapping into a $900m Dutch smart home market. By integrating Tur.ai's Actions on Google SDK with TypeScript and Node.js, the platform enabled seamless voice-activated ordering, allowing users to place orders while multitasking or on the go. The solution optimized customer experience by simplifying the process through intelligent routing and scenario engine integration, resulting in increased convenience and reduced marketing costs. The outcome was a streamlined, voice-optimized ordering experience that delivered ice-cold Heineken Drinkies directly to users' smart speakers.

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Published around: June 23, 2025 ?
Added to Agency Inside: March 22, 2026

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