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Speeding Up Product Discovery: Maxeda DIY Group's Smart Locator Platform

Agency
WeAreBrain
Platforms
None
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Maxeda DIY Group, Europe's largest DIY retailer with 330 stores and 60k+ products, faced the challenge of helping customers find products quickly across 50k+ locations. WeAreBrain developed a store-first product locator platform that uses human-readable aisle labels and custom backend systems to map products to specific store locations. The solution reduced employee workload by 40% and improved customer experience by 35% through faster product discovery. The platform's intelligent mapping and localized data structures ensure relevance and familiarity for shoppers.

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Published around: January 21, 2026 ?
Added to Agency Inside: March 22, 2026

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