Headless eCommerce Transformation for Gorewear: 20% CTR, 250% AOV, 67% Revenue Growth
Gorewear transformed its global eCommerce operations by migrating five brands to a unified headless ecosystem powered by BigCommerce and Contentful. This initiative streamlined workflows, accelerated content deployment, and enabled scalable, localized experiences. The result was a 20% increase in click-through rate, a 250% rise in average order value, and a 67% boost in revenue. The solution leveraged agile, data-driven strategies to deliver faster, smarter shopping experiences across 16 countries. Codal collaborated with Gorewear to design a responsive, scalable eCommerce platform, eliminating outdated tools and inefficiencies. By centralizing operations and eliminating bottlenecks from third-party providers, the team achieved rapid product launches, improved order fulfillment, and enhanced customer engagement. The transformation not only improved operational efficiency but also positioned Gorewear to better meet evolving market demands and customer expectations.
