Laurens Badkamers: Rebranding to Baden in Luxe

Laurens Badkamers transformed its brand identity after a complete rebranding, shifting from Tempert Tegels to a luxury concept. The new brand, Baden in Luxe, redefined the showroom and online presence, targeting a higher segment. This rebranding led to significant growth, with the company relocating to a new, modern space in Oldenzaal. The 'Baden in Luxe' concept emphasizes personalized design, luxury, and quality, enhancing the brand's appeal. The rebranding not only improved the customer experience but also solidified Laurens Badkamers as a leader in the luxury bathroom industry.

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Published around: September 23, 2025 ?
Added to Agency Inside: March 22, 2026