Pluck Tea Shopify Theme Refresh & Upsell Optimization

Pluck Tea partnered with THAILS to revamp their Shopify store, enhancing the Empire theme with modern branding and advanced features. The project focused on improving user experience through streamlined product variations, an upgraded side cart with upsell functionality, and dynamic free shipping tiers. These changes increased customer engagement and average order value. Additionally, Klaviyo flows and email templates were integrated to boost conversion rates. The result was a more intuitive, mobile-friendly platform that aligned with Pluck Tea’s sustainable and ethical e-commerce goals.

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Published around: January 23, 2026 ?
Added to Agency Inside: March 22, 2026