Santos Bikes' De Fietsenmaker: Streamlining Customization
Santos Bikes faced challenges with complex customization leading to unworkable configurations, customer disappointment, and inefficiencies in production. Harborn Digital developed De Fietsenmaker, an intuitive product configurator that prevents incompatible combinations and integrates seamlessly with the production process, ensuring every configuration results in a working bicycle. This reduces errors, improves decision-making, and enhances customer satisfaction. The solution also included a fully integrated production planning system and tablet app, providing real-time insights for floor staff and enabling efficient production with clear instructions and easy updates. Collaborative design with Santos’ employees ensured the app was intuitive and aligned with existing workflows, significantly improving adoption and effectiveness.
