TCPM's Dual Website Strategy: Targeting Clients and Employees
TCPM, a Dutch engineering and advisory firm with over 200 employees across five offices, faced the challenge of serving two distinct audiences: clients and employees. To address this, Moddit designed two tailored websites—one for clients and another for employees—each optimized for their specific needs. The corporate website highlights TCPM’s expertise through case studies, expert insights, and career growth opportunities, while the work-bij site focuses on attracting talent through personalized content and a streamlined recruitment process. By integrating with Carerix, the platform ensures job alerts and a seamless application experience, enhancing both employer branding and candidate engagement. The result is a dual strategy that strengthens TCPM’s market position as a trusted industry partner and a competitive talent attraction platform.
