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Under Armour Football Campaign: Digital Retail & On-Site Experience

Agency
Hypersolid
Brand
Under Armour
Platforms
None
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Under Armour's football campaign aimed to position the brand as the go-to choice for athletes. Hypersolid created digital retail strategies that integrated Under Armour's products into football culture, leveraging social media and CRM platforms. The campaign focused on balancing brand and performance, ensuring seamless integration across EMEA markets. A modular system was developed to adapt to seasonal changes, deliver diverse products quickly, and maintain consistent quality. On-site experiences highlighted athlete partnerships and new tech, turning visitors into buyers. The result was a strategic win in the EMEA market, solidifying Under Armour's presence in football.

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Published around: May 15, 2025 ?
Added to Agency Inside: March 22, 2026

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