Unified Consent Management for Enterprise E-Commerce with Google Analytics

WeAreBrain implemented a unified ConsentManager CMP for an enterprise e-commerce platform, addressing GDPR and ePrivacy compliance across web and app. Challenges included inconsistent rendering, lack of app-webview sync, and encrypted consent data that failed to integrate with Google Tag Manager. The team resolved these issues by exporting consent data via CMP API, passing encrypted strings between app and web-views, and optimizing styling for mobile. The solution ensured consistent prompts, synced consent states, and reliable reporting for audit compliance. Key outcomes included seamless user experience and full compliance with Google Analytics and certified attribution partners.

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