Reinvented for the Pet Care Market: Glucanine's Sub-Brand Identity
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Glucanine, a new petcare supplement brand, required a sub-brand identity that aligned with its parent brand Farrell’s while maintaining distinctiveness. Swanky conducted comprehensive research, analyzing parent brand values, market trends, and competitor profiles to craft a cohesive yet unique identity. The resulting brand guidelines emphasized natural, high-quality supplements and a focus on canine wellness. This strategic approach ensured Glucanine’s positioning as a reliable, innovative solution in the pet care market. The brand’s identity was developed through rigorous research and tailored to reflect both the values and aspirations of its target audience.
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Published around:
March 17, 2025
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Added to Agency Inside:
March 22, 2026
