Sustainable Tech Launch: Gotraka on Shopify Plus
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Gotraka, a new-to-market tech brand, partnered with Swanky to build a sustainable alternative to buying tech using Shopify Plus. The project involved creating a bespoke Shopify Plus store, crafting a brand identity, developing a content strategy, and launching a digital marketing campaign. By leveraging Swanky’s multidisciplinary team, Gotraka transformed from a business idea into a fully operational ecommerce brand focused on second-hand tech. The result was a cohesive ecosystem that aligns with the brand’s mission of sustainability and circular economy. The case highlights how Swanky’s expertise in Shopify Plus design, branding, and marketing enabled Gotraka to establish a strong foundation for its future growth.
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Original write-up, full visuals, full context.
Published around:
March 17, 2025
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Added to Agency Inside:
March 22, 2026
